Our Story
Crafted in India. Loved in Australia.
Avelyngold was born from a simple belief: that Australians deserve access to the world’s finest diamonds at fair, honest prices — without the legacy retail markup.
Our Origins
Avelyngold was founded by an Australian family with deep roots in India’s diamond manufacturing heartland. Our founder’s family has operated a full-service jewellery atelier in Jaipur for over 35 years — employing master craftspeople, gemologists, and setters who work exclusively on fine jewellery.
What began as a wholesale supplier to Australian retailers became, over time, a direct-to-consumer brand. The question was simple: why should an Australian couple pay triple the manufacturing cost just to fund a showroom lease on Collins Street?
Today, every Avelyngold piece travels the full journey in-house: raw diamond selection in Surat, cutting and polishing in our certified partner facility, CAD design and wax casting at our Jaipur atelier, hand-setting and quality control — then direct airfreight to your door in Australia.
We cut out every intermediary. That saving goes back to you — in the quality of the stone, the weight of the metal, and the honesty of the price.
Our Mission
To make premium, ethical jewellery genuinely accessible to Australian families — without compromising on quality, provenance, or the personal touch that marks a truly exceptional piece.
We believe jewellery should be an heirloom investment, not a depreciating purchase. That means using real metals, real certified diamonds, and real craftsmanship — backed by a lifetime promise that most retailers won’t touch.
Our Craft
Design
Every piece begins with a CAD model created by our in-house jewellery designers, who have trained in Antwerp, Jaipur, and Melbourne. You see the design before a single gram of gold is poured.
Setting
Our setters average 18 years of experience. Prong, bezel, pavé, channel — each technique is executed under 10× magnification by hands that have done it thousands of times before.
Quality Control
Every finished piece is inspected by a GIA-trained gemologist before shipping. Stone security, metal finish, and measurements are verified against the original design specification.
What We Stand For
Our Values
Ethical Sourcing
Every diamond we supply is Kimberley Process certified. We work only with cutters in Surat who adhere to fair labour and environmental standards — and we visit them in person.
Generational Craft
Our master artisans in Jaipur have practised goldsmithing for generations. That depth of knowledge — passed from father to daughter, mother to son — is what makes our settings exceptional.
Radical Transparency
We show you the actual diamond certificate, the actual cost breakdown, and the actual production timeline. No mystery markups. No surprise delays.
Sustainability First
Made-to-order means zero overstock waste. We use recycled metals wherever technically feasible, and we offset the carbon footprint of every shipment to Australia.
Ready to begin your journey?
Every Avelyngold piece is made to order — which means it’s made for you. Talk to our team about your vision and we’ll bring it to life.
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